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NEW INTERNATIONAL ADVERTISING CAMPAIGN PUTS LITHUANIA’S CAPITAL ON THE MAP
 

NEW INTERNATIONAL ADVERTISING CAMPAIGN PUTS LITHUANIA’S CAPITAL ON THE MAP

Vilnius poster

Tuesday 7th August 2018 – On Thursday August 9th Go Vilnius, the official tourism organisation for Lithuania’s capital city, will launch ‘Vilnius; the G-spot of Europe’, a multimedia advertising campaign directed at the UK and German markets.

The campaign aims to increase the visibility of Vilnius, and to position the city as an exciting option for millennials seeking alternative tourism destinations. By capturing the imagination of the millennial market with its bold creative, the campaign presents Vilnius’ potential as an undiscovered European city-break destination, hence the playful tagline, ‘Nobody knows where it is, but when you find it, it’s amazing’.

‘Vilnius; the G-spot of Europe’ features outdoor, digital and social advertising, with the dedicated Vilniusgspot.com website hosting a quiz which allows users to generate a personalised map of the city. The interactive map includes places of interest specific to individuals’ responses. Attractions range from the traditional sites such as the UNESCO World Heritage-listed Vilnius Old Town and beautiful botanical gardens to the cosmopolitan experiences associated with a modern European city-break including craft brewery tours, street food markets and open-air concerts.

The humorous campaign concept was created by Lithuanian advertising students who sought to draw international attention to Vilnius and its potential as an alternative European city-break destination. One of the campaign’s student creators, Jurgis Ramanauskas, commented; “Few people know where Vilnius really is, but when they arrive they fall in love with the city. This insight came from our conversations with international visitors, and we formulated the idea that Vilnius is synonymous with the G-spot theory – nobody knows where it is, but, when it is discovered, everyone is very pleased!”. Vilnius Mayor Remigijus Šimašius comments; “When I welcome international visitors to Vilnius, whether they are investors, journalists or representatives of official delegations, I’m so often told that upon arriving in Lithuania’s capital their first-hand impressions far outweigh their expectations. On the one hand, this assessment is very pleasing to hear, but on the other hand, it indicates that the perception of Vilnius needs to be dramatically improved to match with the reality.” Inga Romanovskienė, Director of Go Vilnius, the Vilnius Tourism and Business Development Agency, comments; “When it comes to attracting the modern tourist we’re dealing with a very high level of competition with other European cities and countries investing heavily in destination marketing. The young creatives who came up with ‘Vilnius; the G-spot of Europe’ presented an extremely engaging idea to drive interest in the city. Go Vilnius looks forward to welcoming new international visitors to Vilnius and continuing to promote the city’s best tourism attractions and experiences.” Vilnius has recieved increasing international attention this year, featuring in Lonely Planet’s ‘Best in Europe’ list which rounds up the continent’s top ten up-and-coming destinations. According to Lonely Planet, the world’s largest travel guide publisher, “Vilnius has found its confident, quirky voice – and it’s only a matter of time before the world cottons on”.

To experience the ‘Vilnius, the G-spot of Europe’ campaign visit:

www.vilniusgspot.com

Half-day tour to Trakai

Trakai (4 hours tour) is one of the oldest Grand Duchy of Lithuania residence and capitals. Trakai is the second capital of Lithuania.

Tour to Kernave

Kernave village (4 hours tour) located on the banks of the river Neris (35 km from Vilnius) has been known as the capital of Lithuania before Trakai and Vilnius. 

Country life museum in Rumsiskes

Country life Open Air Museum of Lithuania (6 hours tour) is a unique and one of the largest (195 ha) open-air ethnographic museums in Europe.

Baltic Highlights

 
 

 

Jewish Heritage tour Lithuania

Lithuanian Medieval Tour

 
 

 

“Lithuanian beekeeping” Tour

Beer road

 
 

 

Bird watching tour in Lithuania

walkable vilnius 150x150px

VILNIUS FITS YOUR FEET

Vilnius is a great place for pleasant strolls. It is green, full of cultural diversity and cozily compact. So compact, that in just a few dozen steps from the gallery, you find yourself in a park, followed by a baroque church, and off to the castle after a cup at the local cafe. Thus, in a short time you get to not just see, but also hear, touch, taste and tune into the soul of the city.

Is it just us, or are you already planning a weekend trip?

Get to know Vilnius from within.

Fly & Lease of campers in the Baltic.

Camper on the road

Take a tour and discover Baltics by yourself!

You will be able to travel comfortably throughout Baltic Sates in our campers, as passengers really may feel themselves like home and take any necessary stuff with them, even their most loved cup for coffee.
A virtue of motor homes is the possibility to be in the cabin in all companionship while going from place to place.
Moreover, you will be free as you will be independent from hotels and every evening you will be able to spend in any place you wish!

Prepaid individual transfer :

no trouble with money exchange upon arrival,
no need to take care oftaxi search,
no language problems !

The driver will wait for you at arrival hall with your name on the card, will help you with luggage and will safely transfer you to agreed place.
Please fill in the Transfer Reservation and we will contact you within 24 business hours with confirmation

KIA CARNIVAL  25 EUR (max 5 persons)                                                
MERCEDES-BENZ VIANO  35 EUR (max 7 persons)

per car only!