"This is the first time we're using cinema to promote tourism. Film tourism is a new and highly promising tourism niche, which is well used in many countries. We feel a great interest of tourists and hope that the State Tourism Department's initiative will give start to film tourism in Lithuania," the department's director Jurgita Kazlauskienesaid on Thursday.
Filmed mainly in Lithuania, the six-episode War and Peace by Leo Tolstoy's novel drew massive attention in Great Britain, with the first episode viewed by an audience of 6.3 million people in January.
The State Tourism Department said it had prepared three War and Peace English-language routes, namely, Vilnius by foot, Vilnius by bicycle and Lithuania by car.
Officials of the department say the BBC's adaptation of Leo Tolstoy's novel, introduced to the British audience in January, sparked "Britons' huge interest in Lithuania, the crossroads of the historic events". Therefore, a special tourist path has been organized to visit the places where the series was filmed. Directed by Tom Harper, the series feature the Gediminas Castle, the Vilnius University, various streets and courtyards of Vilnius Old Town, Traku Voke, etc.