As both Lithuanians and Europeans we are aware of the Greek and Roman foundations on which our society stands, and the evidence is all around in the form of elaborate sculptures in perfect proportion and showing such fine body lines.
To the Romans themselves the perception may have been slightly different, as the Latin expression ‘ex Orient lux’ or ‘light comes from the East’ illustrates. Consider Japan – for many the perfect example of the environment best demonstrating the idea of uplifted senses. The Japanese are receptive, fond of creating in their own ways, yet eager to adopt foreign ideas and infuse them with new life. They are pioneers both in implementing fantastic projects and setting everyday standards, which will then spread all over the world. This is the meaning of ‘light’ as it is used in ‘ex Orient lux’.
The people of the land of the rising sun have inherited many secret ways of charming and pampering the body from their ancient writings, and now at Idzumi we can reveal some of them to you through our beauty treatments and regimes.